Digi Domi

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How ‘social’ does media need to be?

Just a thought really, my husband I were just having a ‘discussion’ on Skype about how he always finds cool stuff on social media channels (Reddit, Youtube etc) but then doesn’t share them with me. I then stumble across them maybe a week or month later and share them with him only to be told ‘yeah, I’ve already seen that’. My husband is a chronic lurker when it comes to social media where as I tend to almost spam my feeds with a range of content I find interesting.

In our ‘discussion’ I suggest to my other half that outlets such as YouTube et al are called ‘social’ media because they are platforms for content, ie ‘media’ which is ‘social’ eg. interactions with other people. Therefore the whole purpose of social media is to share it, comment on it and generally interact with the content and other people. As a counter position my husband was arguing, I mean discussing, that the social element isn’t the important part, it is simply media. He proposed that it is ‘his’ media, and he can consume and share or not share that as he feels appropriate/ motivated to do so.

While my martial Skype discussions may not be a fascinating subject for a post it did make me wonder, how ‘social’ does social media need to be? Should we encourage people that it is okay to passively consume content without offering anything back, colloquially referred to as ‘lurking’. Of course it would be unreasonable to expect individuals to constantly contribute/ share content, and sometimes we do wish to simply consume it for our own purposes, in a slightly more private manner, but should some return be expected? Perhaps social media accounts could have a minimum post threshold per month or per year and if it is not met the account is presumed inactive and deleted? Or perhaps this is a bit harsh. After all many suggest the internet is about freedom, and therefore this must extend to ones freedom to consume without offering anything in exchange.

This purpose of this post was not to reach a conclusion, but rather to put the thought out there, if any one has any opinions then please feel free to comment, or not…it’s your choice.

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