Digi Domi

Sharing my passion for technology and learning.

Software rates how fake photos are.

This article from the New Scientist is very interesting.

It suggests that ratings could be printed along side images in magazines and other publications, stating how digitally enhanced the image has been. This would hopefully give the public a better understanding of how far from reality certain images are. There is potential in this idea, as many people judge themselevs too harshly against often impossible standards set by images. However it would, as the article suggests, have to be a clear system. It would need a full launch campaign itself, to expalin to people that it was going to be introduced and what it meant. Perhaps a company such as Dove, who campaign for true ‘natural’ beauty could support a campaign like this in its own ads? Maybe they could get someone like Gok Wan as a spokes person?

However there is also an interesting technological side, as the developer is also working to create a plug-in for Adobe Photoshop that would work in real-time to notify retouchers of their position on the scale, perhaps encouraging them to stop before they go too far. Is this an effective tool or a patronising plug-in for professionals? Most of whom know exactly how far from reality they have gone, and are perhaps simply following the directions of their employers, rather than using a great deal of personal feeling? Could it also have the opposite effect and allow retouchers and artists to deliberatly go over the top and completely change and image from its origins?

Read the full article here: Altered-image ratings tell you just how fake photos are – tech – 28 November 2011 – New Scientist.

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